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5 Steps to Show You How to Optimize the Sticker Printing

Step 1: Have A Clear Idea of Your Product Type

There are various of forms of Labels, different forms with different functions. A multi-pages label can show the story of brand; medical care label sets all kinds of products info and monitoring info, which the main info can be presented accordingly; Transparent pressure-sensitive label can be perfectly attached to package, creating a “no label” sense of smooth packaging.

Step 2: Evaluate Products Sales Cycle and the Marketing Function

Coffee, personal care, a variety of FMCG products are favored by consumers. It’s quick fast that those products are put on/off sale. So customers can find some new & unexpected “ treasures” every-time. A good label strategy can make a substantial cost reduction of FMCG consumer strategy.

Step 3: Understand the Customer’s Visual Concern

Today, retail products differentiation is more important than ever before. While labels is one of the best solutions to make products differentiated in packaging. For example, using a shaped bottle with shrink label can draw a strong emotional resonance, thus promote products on trial and sales.

Step 4: Make Clear the Demonstration Effect of Marketing

For labels, it should be considered with the visibility of the package, a better identification, an appropriate material and the surface properties & packaging contours. Custom Printed Stickers

For example, Pressure-sensitive label is very popular because of it’s flexibility. About 46% of North American FMCG manufacturers use this label on their packaging to reduce the cost & increase productivity. Besides, the products will be given a visual impact, which make the sales can be reached a better result.

Step 5: A Reasonable Choice of Printing

Offset printing is the most common printing-tech, Flexo and gravure printing as well. While packaging & digital printing are used rarely. As a greater demand are constantly placed on packaging & labels customization on brand marketing, and more small numbers products continued to be produced, we should better consider more about the Packaging&Label applications.


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